OPTICS OF VALUE
December 2021, Joint Exhibition
A/C Buddha (The Banality of the Basic Need), InstallationFair pricing. Authentic branding. Humane tech. Impact investments.
Art direction. Neutral language. A zen garden made of plastic.
These oxymorons inspire the works of Ruth Kedem and Irit Sternberg, two artists whose mutual path paradoxically began with an attempt to co-found a startup. In “The Optics of Value”, a self-curated joint exhibition, they address the idea of “value” as a double edged sword: how economic value and ethical values merge and collide. Ruth and Irit focus on the impossible-yet-indispensable: the freedom of the spirit within the strict boundaries of the material world.
The drawing series “Mutable Objects” was created during a “disconnection retreat”. Without the digital noise, drawing from observation becomes a meditative practice that returns long lost attention and honor to inanimate objects. A question arises: has living analogue become the ultimate radical act?
Irit’s installations deal with two movements: spirituality turning into a commodity, while commerce turns into the subject of worship.
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